As their name suggests, the main selling point of Keep Cool is that their products promise to cool down your skin to its optimal temperature and improve overall skin health. It is believed that a skin temperature higher than optimal can lead to premature ageing, excess sebum secretion, pore expansion, increase in sensitivity and irritation to name a few. Keep Cool combines ingredients from traditional Korean medicine (scutellaria Baicalensis, Lonicerae Flos and Forsythia Fruit) to lower your skin’s temperature to the optimal level.
They currently have three lines – Ocean, Shine and Soothe. The Ocean line focuses on hydrating and moisturising. The Shine line focuses on brightening and improving skin texture and tone. The Sooth line focuses on restoring skin health and calming sensitive skin.