CLIO

CLIO Professional is South Korea’s premier color cosmetics brand, celebrated for bringing professional-grade artistry to everyday makeup. Since its launch in 1993, CLIO has been a pioneer in “Practical Professionalism,” creating high-performance formulas that are famously “bulletproof”—offering extreme longevity, waterproof capabilities, and high-coverage finishes. The brand is particularly noted for its Kill Cover base products and Pro Eye palettes that frequently go viral for their unique textures and trendy, limited-edition collaborations.

CLIO

Signature Product Lines

  • Kill Cover Series: The gold standard for K-Beauty base makeup. Known for extreme coverage that feels lightweight. The Kill Cover Founwear Cushion and the newer Mesh Glow Cushion are global bestsellers.

  • Pro Eye Palette / Air: Versatile eyeshadow palettes featuring 10 to 12 shades in matte, shimmer, and glitter finishes. They are highly sought after for their butter-smooth blending and “Glass Skin” glitter textures.

  • Kill Lash Superproof Mascara: A cult-favorite waterproof mascara that holds a curl all day without smudging or clumping.

  • Sharp, So Simple Eyeliner: An ultra-slim (2mm) pencil liner that is waterproof and sweat-proof, ideal for precise tight-linin