A’PIEU is a relatively new Korean brand that appeared on the market in 2008. Following their domestic success, A’PIEU quickly started to export overseas where it received a very warm welcome and huge interest. A’PIEU is a daughter brand of the very famous Korean brand Missha! The name “A’PIEU” originates from the French word “first”, which represents the main concept of this brand: first skincare and makeup for teens. A’PIEU believes that skincare for teens should be gentle and makeup must look natural. It’s no surprise that quality of their main ingredients are the top priority for this brand. Many products contain over 95% of organic components: snail mucus, fresh goat milk, milk proteins, hyaluronic acid, fruit and vegetable extracts and many more. All products are hypoallergenic and their formulae don’t contain parabens, GMO, triclosan, benzophenone and mineral oil, making them suitable for sensitive skin.