Seoul Guide
Use at night after cleansing and toning. Half a dropper will be enough, pipette it onto the palm of your hands and spread over your face, gently patting it in.
Why we like it
A great serum for those who want to start incorporating anti-ageing products into their routine, I have recommended this product to people who have been using EL’s Advanced Night Repair Serum and they say it feels and performs the same.
As the name suggests, this serum is filled with probiotics (10 different kinds) which provide energy to affected areas of your skin to improves the overall health of your skin. The box is purple not only for aesthetics, this serum contains five different kinds of purple fruit and vegetable extracts. These extracts are rich in the antioxidant resveratrol. This antioxidant helps to protect your skin’s surface, interrupts and helps rebuff negative environmental influences like damaging UV rays and pollution and brightens a tired-looking complexion. It also has significant skin-calming properties that may help minimize the look of redness.
I’m on my second bottle of this product and still find it good for hydration and evening out skin tone.
Star Ingredients
Bifida Ferment Lysate – A probiotic fermented ingredient that’s used in one of the most iconic serums in the world, the Esteé Lauder Advanced Night Repair. It potently protects against UV-induced damage in the skin, reduces skin sensitivity, improves the appearance of wrinkles and helps with DNA and skin barrier repair.
Niacinamide – Also known as vitamin B3, niacinamide is a very effective skin-restoring ingredient that offers multiple benefits for ageing and acne-prone skin. Among these benefits is the ability to visibly improve the appearance of enlarged pores and uneven skin tone, diminish fine lines and dullness as well as strengthen a weakened skin barrier.
Resveratrol – An antioxidant naturally found in red and purple fruits and vegetables. Antioxidants are essential for combating ageing as well as damaging free radicals.
Ingredient List – Bifida Ferment Lysate, Butylene Glycol, Glycerin, Propanediol, Betaine, Water, Niacinamide, Pentylene Glycol, 1,2-Hexandiol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Theobroma Cacao (Cocoa) Extract, Beta Vulgaris (Beet) Root Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Daucus Carota Sativa (Carrot) Root Extract, Solanum Melongena (Eggplant) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Hyaluronate, Lactobacillus/Soybean Ferment Extract, Leuconostoc/Radish Root Ferment Filtrate, Bifida Ferment Filtrate, Lactobacillus Ferment, Lactobacillus Ferment Lysate, Lactobacillus/Acerola Cherry Ferment, Lactobacillus/Punica Granatum Fruit Ferment Extract, Lactococcus Ferment, Lactococcus Ferment Lysate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Anthemis Nobilis Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens Flower Oil, Santalum Album (Sandalwood) Oil, Helianthus Annuus (Sunflower) Seed Oil, Lupinus Albus Seed Extract, Aspergillus Ferment, Swiftlet Nest Extract, Diethoxyethyl Succinate, Squalene, Panthenol, Polyglyceryl-10 Laurate, Hydrogenated Lecithin, Tromethamine, Polyquaternium-51, Ethylhexylglycerin, Adenosine, Dextrin, Tocopherol, Ceramide NP, Cholesterol, Carbomer, Xanthan Gum, Disodium EDTA.
Katie (verified owner) –
This serum really is just like Estee Lauder ANR – if anything, it’s nicer to use and the packaging is better! I’ve always been loyal to ANR for hydration, plumping and just general health of my skin and this is just the same. Highly recommend and thanks to Seoul of Tokyo for the great customer service.
Seoul of Tokyo –
Hi Katie
Thank you so much for the review and lovely compliment. We’re so glad that you are enjoying this serum and find it better than the Estee Lauder ANR! Hope it continues to do wonders for your skin!
Natasha Panaretos (verified owner) –
I have been using this product for just over a week and I’m already noticing the difference in my skin texture and brightness. Texture wise, I do find it slightly sticky but once it has been absorbed the stickiness goes away. The bottle is surprisingly big so I think this is good value for money.
kajalina127 –
I recently received this product as a birthday gift and I am at a loss for words, this product is like silk and gold in a bottle. Honestly I am Mind blown
Madeleine (verified owner) –
I have mature,dry skin and have been using serums for many years. This serum in it’s purple bottle is absolutely the best I have ever used. It immediarely hydrates your skin ,
plumps it up and make your skin silky smooth. I am on my 2nd bottle now and will not stop using it.
philimari (verified owner) –
It really is a perfect dupe for the Estée Lauder ANR! I love it, it makes my skin feel so plump and glowy. I have oily skin but the formula is so lightweight. Definitely a holy grail product for me.