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Brightening face serum

Morning or Evening: When is the Best Time to Use a Face Serum?

In the sprawling world of K-beauty and J-beauty, discerning the optimal time to incorporate a face serum into your skincare routine can be somewhat elusive. The query reverberating in the skincare cosmos is – when is the prime time to apply a face serum? Seoul of Tokyo, your gateway to luxurious Asian skincare, is here to unravel this conundrum with high-value insights into the dynamics of face serum application.

A face serum, laden with a rich concentration of active ingredients, holds the prowess to significantly rejuvenate your skin, offering targeted solutions to a plethora of skin concerns. The profound efficacy of these serums has fostered a central role in the skincare regimen curated by Seoul of Tokyo, championing the harmonious blend of age-old secrets and cutting-edge technology from Korea and Japan.

Morning Glory with Face Serum

Utilising a face serum during your morning skincare ritual can offer your skin a fortified shield against the daily onslaught of environmental stressors. Opt for serums rich in antioxidants, like vitamin C, to defend your skin against pollution and UV radiation, paving the way for a radiant and protected complexion as you step into the day.

Night-time Nourishment with Face Serum

As the moon takes its throne, it’s time to nourish your skin with a rejuvenating serum that works its magic overnight. Evening application ensures the potent ingredients in the serum diligently repair and rejuvenate your skin, capitalising on the natural recovery process that occurs during sleep. Serums rich in hydrating and anti-ageing ingredients are the star players for your night-time routine, promising you to wake up to a nourished and revitalised complexion.

In essence, the golden rule is to align the choice of your face serum with the specific benefits it offers, tailoring it to meet your morning or evening skincare objectives. Remember, it’s not just about when face serum is used, but how effectively you match it to your skin’s diurnal rhythm.
Take a stride into the rich and diverse world of Seoul of Tokyo’s curated skincare selections, and let your skin experience the luxurious embrace of potent face serums at the right time.

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