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face serums

Reasons Why You Need a Face Serum in Your Routine

You might have seen social media buzzing with beauty gurus raving about face serums, and you’re probably wondering what all the fuss is about. Perhaps you’re already overwhelmed with the amount of skincare products on the market, and you’re not sure if a face serum is worth adding to your routine. So, let’s break it down and give you some reasons why this serum is essential for any skincare routine. 

What is a face serum?

First things first, let’s define what this serum actually is. A face serum is a lightweight, concentrated formula that delivers active ingredients deep into the skin. Unlike moisturisers or creams, serums have smaller molecules, allowing them to penetrate deeper into the skin and target specific concerns. They usually have a thinner consistency and are quickly absorbed, making them perfect for layering underneath moisturisers or makeup. 


Face serums are packed with ingredients for intense hydration. These hydration powerhouses penetrate deep into the skin, locking in moisture and combatting dryness to leave your skin feeling supple and refreshed.

Reducing skin irritation

Serums can be a lifesaver for calming skin irritation. Their concentrated formulas can contain soothing ingredients like aloe vera and chamomile, which alleviate redness and inflammation, promoting a more balanced and calm complexion.

Shrinking pores

If enlarged pores are your concern, a face serum can help. Many serums contain ingredients like niacinamide and retinol that work to minimise pore size. They help regulate oil production and remove pore-clogging debris, resulting in a smoother, more refined skin texture. 

Brightening and evening skin tone

Face serums are often formulated with brightening ingredients like vitamin C, kojic acid, and alpha hydroxy acids. These ingredients help to fade dark spots, even out skin tone, and give your skin a natural radiance. With regular use, you’ll notice a significant improvement in the overall appearance of your complexion.

Seoul of Tokyo: Your gateway to premium Korean and Japanese skincare

Seoul of Tokyo sources the finest beauty products directly from Korea and Japan, bringing unparalleled skincare to your doorstep. From age-defying serums to pore-minimizing solutions, Seoul of Tokyo curates a wide range of high-quality, result-oriented products. 

Discover the transformative power of serums today and elevate your skincare routine with Seoul of Tokyo – your trusted source for premium Korean and Japanese skincare products.

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