South Korea

K-Beauty sounds like a new party drug, but it’s actually the skincare philosophy—lifestyle, really—that took over the Western skin and beauty industries in 2017. Thanks to generations of skincare obsessives perfecting an obsessive 10 step routine, multiplied by scientific advancements, the once-niche trend is now a global phenomenon. Korean skincare is like a choose your own adventure. There are ten categories that products fall into which corresponds to 10 steps. You don’t have to use every single step and if you do you probably shouldn’t do all ten steps every day, but that depends on the kind of skin you’re working with.

South Korea

Showing 1–28 of 508 results

Showing 1–28 of 508 results